There are more than 200 search engine ranking factors and each of them has different weightage. In all of these factors these four factors are the most important. If you work on these important seo factors, there is greater chance of increasing your rank than any other in those 200 factors. Let's start step by step explaining all of them and the steps you should take to achieve best results.
Backlinks are the most important part of any SEO strategy. It is the only ranking factor that has the highest weightage than any other for ranking on Google or any other big search engine. The good authority and handsome number of backlinks can get you higher rankings.
There are basically three types of site on internet: Information, service or product based. All of these three must adhere to high quality content rule. Sites that provide service or sell products must have blogs. Content is the key to ranking any website. Without it, it is almost impossible to rank.
Having your website's on-page SEO according to the search engine requirements will significantly improve your chance of ranking. There are lot of things in On-page and it varies according the type (information, service or product based) of your site. I am sharing with you the common on-page SEO steps.
Bounce rate can be a deciding factor for the position of your website on search engines especially Google. Lower bounce rate significantly increase your rankings. If a user opens your site through Google and immediately goes back to search page again, it means that user did not liked the article, or he needed some other information or the information you provided was not complete. The more the user views different pages of your site, the lower is the bounce rate.
These are top 4 ranking factors for search engine ranking. Do not hesitate to share your thoughts in comments below. A big thanks to Backlinko for the insights and research.